Adobe InDesign
Adobe Illustrator
Adobe Dreamweaver
Adobe XD
Branding
Marketing Campaign
Illustration
Collateral
Web
AI Technology
I helped lead the launch of this campaign with the goal of building awareness among education decision-makers by positioning Solution Tree as the premier provider of professional development that delivers real results for schools. From print to digital, I oversaw the creative execution of assets that made Solution Tree’s impact tangible—highlighting real schools, real educators, and their measurable successes. By showcasing these authentic stories and results, the campaign inspired audiences to believe, ‘This could work in my school."
For this campaign, I developed and led the creative strategy in partnership with the marketing team to position Solution Tree at the forefront as artificial intelligence continues to reshape education. My role included guiding the concept and execution across print collateral, social media, and a full web launch, ensuring the campaign reached both new markets and existing partners with a consistent, impactful message. By showcasing Solution Tree’s research-based, practitioner-driven professional development, the campaign empowered decision-makers to see how these solutions could help their schools adapt, innovate, and thrive in an AI-enabled world.
As part of the Solution Tree portfolio, Results Coaching required a digital presence that reflected its unique identity while aligning with the broader brand ecosystem. I played a key role in defining the visual direction and user experience for the launch of ResultsCoaching.com. My work included designing a cohesive iconography system, selecting and implementing brand fonts, and refining updated logo variations. To ensure consistency across all touchpoints, I established an imagery style aligned with the brand’s voice and created supporting assets for both web and print. The final product was a polished, modern, and unified brand presence that elevated Results Coaching’s digital identity and equipped their team with flexible tools for future growth.
